During and after the 2016 presidential election, women began calling for a boycott of all Trump-affiliated products, including Ivanka's brand, and a full boycott of stores who continued to sell her brand. When asked about the boycott on Good Morning America, Ivanka said "People who are seeking to politicize it because they disagree with the politics of my father — there's nothing I can do to change that."
She went on to add "The beauty of America is people can do what they like, but I'd prefer to talk to the millions, tens of millions of American women who are inspired by the brand and the message that I've created." While the Trump name may, to many, be in conflict with the "mercantile feminism" Ivanka's brand represents, she doesn't seem too worried about the future of her brand.
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